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Escada meets Thilo Westermann,
a display design for 6 Escada windows at Saks Fifth Avenue, New York.
In 2014, Escada created a line of products based on Thilo Westermann's artworks. Escada wanted to show all the different versions of the pattern and every dress on the display using multiple video screens behind mannequins. The design below reduced the amount of video screens from 7 to 1 per window by using 6 mirrors at specific angles to reflect the same video as well as reflecting all sides of the dress and reduced the cost by over 50%.






Designed: December 2014
Installed February 2015 By ViSMP
Client: ESCADA, SAKS FIFTH Ave.
Location: New York, NY
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